Year: 2025

Few words exert as much gravitational pull on consumers as natural. The term radiates implied health, safety, wholesomeness, even a faint moral superiority. It functions less as a descriptor and more as a halo. Yet despite its ubiquity, natural remains one of the most contested, inflated, and epistemologically fragile labels in the entire food industry. […]

A story of market and regulatory transition… Abstract This article examines the evolution of wine quality control in the Republic of Moldova during its transition from a planned to a market economy. It traces the transformation of institutional, legislative, and technical frameworks that shaped the sector, from the highly centralized Soviet model to the more […]

Non-alcoholic wines are still a novelty in Moldova. Many consumers don’t even know they exist. But this emerging category might appeal not just to wine lovers who can’t consume alcohol—such as pregnant women—but also to those who appreciate wine for its flavour, aroma, and ritual, rather than its buzz. One reason to take this niche […]